Occasionally there is a story of positive organizing that is so potent it must be told.
On August 12th I posted a list of characteristics for people who embrace the positive mental map. I listed 13, although there are many more. Here is the original list.
People who embrace and live the positive mental map:
• Embrace the common good
• Feel confident
• Seek growth
• Overcome constraints
• Expand their roles
• Express their authentic voice
• See and seize new opportunities
• Build social networks
• Nurture high-quality connections
• Embrace feedback
• Exceed expectations
• Learn and flourish
My daughter recently shared a story with me about a 23 year-old CEO who emulates every single one of these characteristics. I’d like to re-tell her story, highlighting the above characteristics throughout her story to illustrate how this CEO took her vision and created a positive organization. (Follow this link to the original story.)
Veronika Scott grew up with parents who were addicts and not a lot of hope. She was given an opportunity that she seized with both hands – a college scholarship. (seek growth, overcome constraints) It was in one of her classes at the College for Creative Studies in Detroit that the epiphany for her business was born. A teacher challenged them to create a product that would fill a need rather than something faddish. (See and seize new opportunities)
Homelessness is a problem in Detroit so Scott visited a homeless shelter. Her welcome was less than warm, but she persisted in interviewing them, trying to find a need she could fill and building relationships with them. (Build social networks, feel confident) Finally she decided to design a coat that transformed into a waterproof sleeping bag.
One day when she was handing out the sleeping bags, a homeless woman started screaming at her that they didn’t need sleeping bags – they needed jobs. She didn’t get upset, instead she recognized the truth in what this angry woman said (embrace feedback) and it occurred to her that she could hire the homeless women to help her make the coats. (Learn and flourish, expand their roles)
Scott said, “Everybody told me that my business was going to fail – not because of who I was giving my product to, but because of who I was hiring. They said that these homeless women will never make more than a peanut butter and jelly sandwich – you cannot rely on them for anything. And I know my ladies enjoy proving everybody wrong.”
Since late 2010, Scott and her 10 formerly homeless employees moved into a graffiti-covered building in an old Irish manufacturing neighborhood in Detroit where they have made more than 1,000 coats. Most have been distributed to homeless and this year she plans to make four times that many. (embrace the common good) She calls her company The Empowerment Plan.
She is starting to get the kind of publicity to raise real funds – $300,000 donated this year – with a goal of $700,000. These funds will help her hire more women and give warmth to more homeless folks. (nurture high quality connections)
In an interesting twist, she showed her coats at an Aspen fashion show where they generated a lot of interest. Now those Aspenites want the coats too. She is hoping to start a for-profit sister company to design the coats for the retail market and hire homeless to work there as well. (make spontaneous contributions) The Universe has an interesting way of rewarding passion and a focus on the common good. (exceed expectations)
Living from the positive mental map is a win-win. It has created a new life for Scott in which she is thriving. She has invited others to join her and is meeting a need for a large number of homeless people (warmth), and a smaller number of homeless women (jobs). The positive feelings are spreading and people want to contribute to the cause. Not only do they want to contribute, but they want to buy this product because it is a smart design. Scott will have the opportunity to create more jobs for people in need, to make a profit, and to help the larger economy. Truly an empowering plan.
(If you are interested in learning more about Veronika and her company, you can find them on Facebook.)
- Which of these 13 characteristics are found in your organization?
- How can you identify and follow your own passion to empower yourself and others?