On June 22nd, I posted about the cover story on HBR that I wrote with Anjan Thakor about the economics of higher purpose. We were thrilled to be invited by the HBR IdeaCast group to participate in a podcast on the subject. The most compelling part of our podcast is hearing the CEO of DTE Energy, Gerry Anderson, share his story of how purpose turned around and saved his company. His commitment to purpose is inspiring.
The podcast is titled, “Turning Purpose Into Performance.“