Many people have difficulty with the notion of commitment to the collective purpose. Operating from the self-interested assumptions of the conventional map, one survives by competing for limited resources. Life is a game and you win by being clever, not by embracing a higher purpose, living with integrity, serving the common good, and cocreating the emerging future.
By operating from an eco-perspective, we are modeling moral power. We invite others into a repaired moral system. As they chose to change, they also moved from the ego-perspective to the eco-perspective. Because they do, they can turn their organization more positive.